How non-customer facing teams can impact customer experience
We all know that support staff are at the forefront of driving great customer experiences. But the one thing that customer-centric companies understand well is that great CX is not the job of customer-facing teams alone – everyone has an equal role to play.
In this session, our speaker Dan Gingiss will talk about how all teams in your organization are in the ‘business of customer service’, and how driving such a culture forward is key to organizational success. Over the course of the session, you’ll learn:
→ How different teams such as marketing, finance, and legal shape the customer experience. → Real-life examples of the impact of non-customer facing teams on the end customer → How a company-wide commitment to CX improves customer loyalty
Dan Gingiss is an international keynote speaker, customer experience coach, podcaster, and the author of "The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share".